Who are Manufactures Representatives?
A manufacturer's representative (manufacturer's rep) is an independent salesperson who represents a manufacturer of goods or services in a specific industry. A manufacturer's rep is hired by the manufacturer to sell its products to distributors, retailers, or end-users. The most important function of a manufacturers representative is to build relationships with customers and help them learn about and understand the products offered by the manufacturer. Reps also work with customers to find the right products for their business needs, provide customer service, and resolve any product issues that may arise.
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